Yes,
we do advertising
in Mami too.
MTV, Directv, Nestlé, SABMiller
Watch one show,
while recording
another.
Perceptive ideas
with big impact.
In Ecuador, beer is predominantly consumed by men. Targeting the female audience, therefore, presents a significant opportunity for increased sales and engagement.
The everyday chores and favors that women request from men often go unnoticed and unappreciated.
The brand introduced "Peace & Pack," a new communication strategy that enables women to request chores and acknowledge men’s efforts through Post-Its attached to bottles.
A Post-It pack was included in the Club Premium Black six-pack, featuring a variety of messages for women to use as needed.
