The power
of ideas
can save
lives.
In 2015, this application helped save 256 lives.
Raise
awareness
with simple,
direct
messages.
Non-traditional things in traditional media.
Encouraging attention to Alzheimer's patients is the first step to ensure society does not isolate them.
Understanding the disease is understanding all the people who struggle to remember. We created a collection of
autobiographical books by Alzheimer's patients called 'Eternal Stories'. The beginning of each one is like any other,
but as you read, the text gradually fades away. Each copy sold contributes to the foundation dedicated to the care of people with Alzheimer's.
Non-traditional things in traditional media.
Christmas and New Year's is the time with the highest incidence of children burned and amputated due to fireworks.
The responsibility often lies with their own parents.
The Guayaquil Fire Department utilized a resource to send a strong awareness message:
the wrapping paper for children's gifts, and placed them in toy stores, where parents are more likely to receive the message.